South Africa's biggest retailers say they have put a pause on selling TRESemmé products following widespread protests over a controversial ad featuring Black hair. By Nqobile Dludla. TRESemmé hair ad angers South Africans still hurting from racist past. By Sihle Mlambo Sep 7, 2020. A TRESemmé shampoo ad that depicted blonde women's hair as "normal," and Black women's as "frizzy and dull," has prompted widespread protests in South Africa and stores to pull the product. TRESemmé and Unilever SA apologise for Clicks hair ad. Read full article. TRESemmé ad was 'profoundly offensive and racist', says ... with all their suppliers to promote the constitutional values as enshrined in the constitution of the Republic of South Africa of 1996. South African racism controversy In August 2020, TRESemmé was accused of being racist when its marketing campaign at South African retail chain Clicks ran an ad showing the text "dull and frizzy" and "dry and damaged" under the portrait of a black model while "fine and flat" and "normal" appeared under a … TRESemmé hair ad angers South Africans still hurting from racist past. ... Its South African unit has moved to set up an advisory board and a diversity committee. ... Unilever has pulled all TRESemmé products from South African retail stores for 10 days. Some of South Africa's biggest retailers will no longer sell TRESemmé hair products, following protests over an advert that denigrated black hair. 1 / 5. TRESemmé says it is sorry that images used in its South Africa marketing campaign on the Clicks website promoted racist stereotypes. Meanwhile, TRESemmé South Africa and Unilever have also apologised for their advert.
2020 tresemmé ad south africa